Users will soon have a new feature that permits them to cut down on the quantity of AI-made videos appearing in their timelines. This initiative comes as the company revealed that it currently hosts over 1 thousand million content made with AI.
Trial and Implementation
This change is in a pilot phase over the coming weeks before a global launch. This development coincides with a surge in AI-generated material, spurred by emerging content generation software.
The Broader AI Trend
It has been noted that approximately a tenth of the most rapidly expanding content creators on a competing service primarily display content made by AI. A significant portion of this material is deemed low-quality AI content, a phrase for inferior, bulk-generated content that is typically absurd or dreamlike.
“We know from our community that many people enjoy content made with AI tools, including digital art to educational videos, and we want to offer the community the ability to adjust the amount of that, according to their own choices,” commented a company executive.
AI on the Platform
The platform disclosed that there are currently over a billion videos on its service labeled as AI-generated. In total, in excess of 100 mn pieces of content are uploaded to the service each day, making AI content a limited part of its complete catalog.
How to Adjust Settings
Viewers will be in a position to decrease or raise the level of AI content they view by opening the content preference feature in the app and selecting the AI content topic. Other topics that are already be controlled under the tool encompass current affairs, fashion, cosmetics, and choreography.
AI Disclosure Rules
TikTok’s guidelines oblige content makers to label “realistic” AI-generated content, and it prohibits harmful fake videos of celebrities or critical incidents. Any authentic-looking AI video that is without a tag can be taken down under its community policies.
Additionally, the platform will henceforth attach an AI-generated label to content created with its proprietary AI systems, or flagged by an collaborative effort for spotting AI-generated material. This step is designed to deter users from seeking to bypass the disclosure requirement.
Educational Initiatives
TikTok is additionally introducing a $2 million educational fund for experts and groups to create educational content about ethical AI use. This project will support educational bodies focused on training coding and technology.
Platform Protection
The video-sharing app has justified its content review process, following discussion over plans to lay off numerous safety staff in Britain. The company is planning to eliminate 439 jobs in its trust and safety division in London, with trade unions and online safety experts expressing worry that staff are being displaced by automated systems.
A company official stated that staff-based oversight would still have a role, but automated tools can shield workers by removing the most harmful content prior to it gets reviewed by people. TikTok stated a 76% decrease in shocking and graphic content seen by human moderators over the previous year due to reliance on its machine learning processes.
We believe it is crucial to combine humans and technology to maintain a secure environment,” the executive stated. “We’ll have people as involved in the system, but we additionally believe it’s very important to reduce exposure to harmful content as quickly as possible, which is why a extensive automated help is really helping us operate efficiently.”
